'Destination TRILOGY' was created to attract attendees from the 1998 SAPPHIRE software conference to visit and test TRILOGY's front office business software.
In only 13 days - including Labor Day, under the leadership of project producers Glenn Abrams and Carol Whitley and technical director Dan Stevenson, the production team from Caribiner International, transformed a vacant automotive dealership into 'Destination TRILOGY' - an indoor software exhibition hall and an outdoor park, complete with grass, flowers, trees, benches, water fountain, performance stage and a giant 3D rooftop TRILOGY logo.
Located directly across the street from the LA Convention Center, 'Destination TRILOGY' also became a night time outdoor performance venue for The Brian Setzer Orchestra who performed live, also appearing on a giant mobile television, attracting more than 1400 convention attendees from the convention center.
A new Porsche Boxster sports car was also displayed and was given away each day during the five day event.
Adjacent to the park, where attendees could enjoy complimentary food, ice cream and refreshing drinks, there was a 20 foot high exhibit hall which had been transformed from an abandon auto showroom into the TRILOGY software demonstration center - complete with lighting, sound, air conditioning, a custom built presentation stage, video monitors and nine computer software demonstration stations manned throughout the event by TRILOGY staff. Custom video presentations were also produced before and during the event.
---------------------------- Date: 09/21 7:14 PM Received: 09/21 2:56 PM From: Christa_Kleinhans@trilogy.com Hello everyone! The article mentions are already flowing in, I've attached one below for you guys to see the initial results of your work - from a post event perspective. Our data entry should be completed shortly, and I promise to copy you on our most recent statistics regarding the event. Again, thanks to each and every one of you for the role you played in making this event a success - we couldn't have done it without you! Matt & Christa See: http://www.infoworld.com/cgi-bin/displayArchive.pl?/98/38/o12-38.129.htm ..... September 21, 1998 (Vol. 20, Issue 38) NOTES FROM THE FIELD BY ROBERT X. CRINGELY Sapping SAP's strength Meanwhile, attendees at SAP's SAPphire convention last week in Los Angeles were apparently hypnotized by the floodlit 8-foot-high Trilogy logo in a previously vacant lot across from the show. Trilogy, an erstwhile partner of enterprise resource planning giant SAP, didn't get a booth at SAPphire -- a convention at which SAP was showing off a sales configuration module that will compete head-to-head with Trilogy's. Rick Pitts, SAP director of partnerships, swears it was just the luck of the draw, since SAP rationed booths for its least intimate partners in a lottery. Still, Trilogy didn't take the refusal lying down: It rented the vacant lot, and the Trilogy folks spared no expense to steal SAP's thunder, including raffling a Porsche every day of the show (sending the cars on horn-tooting test drives around the convention center between drawings). Hypnotize me with a tip at (650) 312-0555, via fax at (650) 286-2775, or through e-mail at cringe@infoworld.com. Copyright (c) 1998 InfoWorld Media Group Inc. Please direct your comments to InfoWorld Electric.
